The Future of Cryostorage Has a New Look
BlogOct 14, 2025
Something new has arrived — a new look, a new voice.
Reprotech’s 35-year story has always been about trust, safety, and excellence. Those values aren’t changing — they’re the foundation we continue to build on. But as we’ve evolved — adding new technologies, expanding our storage center locations, partnering with Matcher, and introducing new services for both customers and clinic partners — it’s time for our brand to evolve with us.
For 35 years, Reprotech has built a reputation grounded in safety, compliance, and excellent customer service. As we enter this exciting new chapter, our rebrand reflects not just where we’ve been—but where we’re going. We’re embracing advanced technologies that will elevate our performance, enhance customer experience, and set new industry standards, all while staying true to the core values that have earned the trust of our partners for more than three decades.
Brad SenstraChief Executive Officer of Reprotech
We’re honoring our legacy while positioning ourselves for the future — built to lead the next 35 years with the same integrity and dedication that got us here.
Why We’re Rebranding
Reprotech has grown significantly over the years. We’ve expanded our reach, our capabilities, and our impact — and this rebrand reflects that growth. It’s an opportunity to tell our story in a way that’s modern, relevant, and true to the excellence our teams deliver every day.
It’s not just a new logo or color palette — it’s a clear, cohesive, and forward-thinking identity that reflects the innovation and leadership defining Reprotech today.
Our rebrand is about more than visual change — it reflects how deeply technology and innovation are woven into our mission. We’re building smarter systems, stronger partnerships, and new digital experiences that redefine what’s possible in cryostorage. At the same time, it’s about transparency, trust, and making it easier for clinics to connect with us through technology that’s as reliable as the people behind it. Together, these advances position Reprotech to continue leading the next generation of safe, secure, and intelligent cryostorage.
Mark SwiftChief Innovation Officer of Reprotech
Built to Lead the Next 35 Years
At the end of the day, this isn’t about changing who we are — it’s about elevating who we are.
Our rebrand secures our place as the trusted name in reproductive cryostorage for decades to come. We’re proud of what we’ve built together — and even more excited for what’s ahead.
Discover the New Reprotech.com
Our new website reflects this same evolution—clearer, more accessible, and designed for both customers and IVF centers. Explore the site to learn more about our services, discover resources, and see how Reprotech continues to set the standard in long-term cryostorage.
First Look at ASRM
Will you be at ASRM this year in San Antonio? Stop by Reprotech’s Booth #843 to “experience” what’s new. We have exciting innovations to share — you won’t want to miss it!
Something new has arrived — a new look, a new voice.
Reprotech’s 35-year story has always been about trust, safety, and excellence. Those values aren’t changing — they’re the foundation we continue to build on. But as we’ve evolved — adding new technologies, expanding our storage center locations, partnering with Matcher, and introducing new services for both customers and clinic partners — it’s time for our brand to evolve with us.
For 35 years, Reprotech has built a reputation grounded in safety, compliance, and excellent customer service. As we enter this exciting new chapter, our rebrand reflects not just where we’ve been—but where we’re going. We’re embracing advanced technologies that will elevate our performance, enhance customer experience, and set new industry standards, all while staying true to the core values that have earned the trust of our partners for more than three decades.
Brad SenstraChief Executive Officer of Reprotech
We’re honoring our legacy while positioning ourselves for the future — built to lead the next 35 years with the same integrity and dedication that got us here.
Why We’re Rebranding
Reprotech has grown significantly over the years. We’ve expanded our reach, our capabilities, and our impact — and this rebrand reflects that growth. It’s an opportunity to tell our story in a way that’s modern, relevant, and true to the excellence our teams deliver every day.
It’s not just a new logo or color palette — it’s a clear, cohesive, and forward-thinking identity that reflects the innovation and leadership defining Reprotech today.
Our rebrand is about more than visual change — it reflects how deeply technology and innovation are woven into our mission. We’re building smarter systems, stronger partnerships, and new digital experiences that redefine what’s possible in cryostorage. At the same time, it’s about transparency, trust, and making it easier for clinics to connect with us through technology that’s as reliable as the people behind it. Together, these advances position Reprotech to continue leading the next generation of safe, secure, and intelligent cryostorage.
Mark SwiftChief Innovation Officer of Reprotech
Built to Lead the Next 35 Years
At the end of the day, this isn’t about changing who we are — it’s about elevating who we are.
Our rebrand secures our place as the trusted name in reproductive cryostorage for decades to come. We’re proud of what we’ve built together — and even more excited for what’s ahead.
Discover the New Reprotech.com
Our new website reflects this same evolution—clearer, more accessible, and designed for both customers and IVF centers. Explore the site to learn more about our services, discover resources, and see how Reprotech continues to set the standard in long-term cryostorage.
First Look at ASRM
Will you be at ASRM this year in San Antonio? Stop by Reprotech’s Booth #843 to “experience” what’s new. We have exciting innovations to share — you won’t want to miss it!
