ReproTech Launches Operational Excellence Council to Advance Safety and Quality Standards for Cryostorage

“This initiative is about more than operational tweaks—it’s about building a foundation for long-term, scalable excellence. By investing in the development of our team, we’re reinforcing the same standards of care, precision, and safety that our clinic partners and patients expect from us.“
-Noreen Hobayan, ReproTech’s Director of Quality and Operational Excellence

Investing in Leadership to Strengthen Cryostorage Industry Best Practices

ReproTech is proud to announce the launch of its first Operational Excellence Council, a company-wide initiative focused on enhancing safety, consistency, and operational quality across all facilities. The Council brings together team members who have demonstrated exceptional leadership, collaboration, and a commitment to upholding high standards of care within the IVF industry.

Purpose: Building a Foundation for Scalable, Long-Term Excellence

The Council is tasked with identifying and implementing the safest, most effective, and efficient processes across ReproTech’s national network. Through structured training and collaboration, Council members will adopt operational excellence methodologies to:

  • Improve safety outcomes
  • Enhance cryostorage quality standards
  • Eliminate inefficiencies
  • Promote consistency in critical workflows

These efforts reflect ReproTech’s core mission: to deliver IVF industry-leading cryostorage services that meet the highest standards of care and reliability.

Leadership and Support Behind the Initiative

The Operational Excellence Council is led by Noreen Hobayan, ReproTech’s Director of Quality and Operational Excellence, and is sponsored by senior leadership, including:

Together, they will guide the Council’s efforts and ensure that innovations piloted through the program align with ReproTech’s long-term strategic goals.

“This initiative is about more than operational tweaks—it’s about building a foundation for long-term, scalable excellence,” said Hobayan. “By investing in the development of our team, we’re reinforcing the same standards of care, precision, and safety that our clinic partners and patients expect from us.”

Recognizing the Founding Members

ReproTech congratulates the following professionals selected as inaugural members of the Operational Excellence Council. These individuals were nominated for their outstanding contributions and leadership within their respective roles:

  • Bailey Williams, Administrative Specialist, NV
  • Brianna Turner, Quality Coordinator, Corporate
  • Brittney Marshall, Cryostorage Specialist, FL
  • Dylan Reynolds, Biorepository Specialist, Corporate
  • Erica Levens, Cryostorage Specialist, MN
  • May Yang, Assistant Site Director, MN
  • Tia Burroughs, Site Director, TX

As Council members, they will serve as internal change agents, helping bring practical tools and strategies back to their sites to support adoption and impact.

ReproTech’s Ongoing Commitment to Operational Excellence

Through this initiative, ReproTech is taking measurable steps to reinforce our position as a trusted partner to IVF clinics, academic centers, and third-party collaborators. The Council is just one example of our broader effort to support excellence not only within our organization but across the fertility care ecosystem.

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.” — Aristotle